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for Engineers

Build Your Team. Grow Yourself.

Are you looking to:

  • Be a more effective leader

  • Achieve organizational alignment

  • Learn soft skills to complement your hard skills

  • Improve your ability to be a technical co-founder

  • Find more fulfillment


If so, but you don't know how, or you need to get better, coaching can help. My name is Josh Forman. I've been managing engineering teams for 15 years and coaching for over 5 years.

You know how to improve. You have a track record of excelling at engineering tasks. That's how you got here, right?

You studied engineering. Did you study leadership? Did anyone ever teach you anything about it?

If you put a fraction of your engineering rigor into increasing your people and leadership skills, you would see results quickly.

The majority of my clients make incremental improvements after the first session. 

Use the button below to schedule a free evaluation to learn more.

I work with people in two primary realms - the internal and the external. We'll set goals to achieve in each of these realms and we'll explore how they relate to each other. The coaching sessions will also reveal the internal and external challenges as they arise in your day-to-day. Click the links below to learn more.

People, process, and technology
Images, values, beliefs, expectations

To start your coaching journey, I invite you to click the button below.

Since every situation is unique, I start with questions meant to reveal new perspectives about your particular circumstances.


You bring the knowledge and experience of your system. I'll bring years of management education and direct management experience, training in humanistic psychology, brain science research, mindfulness, and an active ear.


Together, we co-create a powerful space of reflection and insight to reveal potential solutions and new paths forward.

satisfied client

Adam, CTO & Co-Founder

I am a better leader now. I was confused and frustrated. Josh gave me space to surface and work through the self-defeating behaviors I didn't know were there. His structured approach allows me to make habitual leadership improvements my team has noticed.

satisfied client

Charlie, Founder & CTO

Working with Josh, I gained skills to help me through new and unique managerial challenges - first as a new manager, and now as Founder & CTO of my own VC-funded company.

satisfied client

Logan, Principal Engineer

Josh is like my engineering therapist. Working through technical and organizational problems, I am better able to discover new perspectives and use them to define myself as a leader within my organization.

Coaching Evaluation

Want to learn more?

Book a 30 minute free evaluation

Josh Forman_2309_edited.jpg

I wrote my first code as a curious kid on an Apple II Plus in the early 80s. In 1994, I started my career as an engineer. Curiosity about how people work steered me into engineering management over 15 years ago. I have been a leadership coach for the past five years. I have a bachelors in Physics, a Master's in Organizational Leadership, and over 20 years of study in humanistic psychology, based primarily on the work of Virginia Satir, a pioneer in human systems thinking. I have attended and facilitated over 400 days of personal growth, career development, and leadership training around the world. In my career, I have held multiple leadership roles in technology startups. I am an Agile Leadership Journey Guide and have trained extensively with Crafted Leadership. I am excited to share the tools of discovery that I have used to help others, and myself.

It's better to talk to someone who gets the engineering mindset.

Agile Leadership Journey Badge
Scrum Alliance Badge
Crafted Leadership Badge
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