for Engineers

Build Your Team. Grow Yourself.

Is your team not performing optimally? Do you struggle to keep your organization aligned? Are interactions with Product, Sales, and other teams conflicted? Do you want more influence?

It doesn't have to be this way. Imagine you were a great leader whose team delivers features and products to the delight of others, and builds strong relationships doing so. Imagine creating a culture that everyone is proud to be a part of.


But you don't know how to do this, or you need to get better. You know how to improve. You have a track record of excelling at engineering tasks. That's how you got here, right?


You studied engineering. Did you study leadership? Did anyone ever teach you anything about it at all?


If you put a fraction of your engineering rigor into increasing your people and leadership skills, you would see results quickly.


The majority of my clients make incremental improvements after the first session. 


Do you worry that you are not a people person? What if everyone is a people person? Everyone can learn to be a better leader, work more effectively in a system, and be more fulfilled.

Use the button below to schedule a free evaluation to learn more.



The first leadership aspect to learn is inside yourself. Understanding how your internal belief system affects you and your team is crucial.


Then, you see others in the system as resources and approach them with curiosity.


Skills and tools can be utilized to lead the team in aligning objectives, exploring perspectives, and determining the best path forward.

My name is Josh Forman. I've been managing engineering teams for 15 years and coaching over 5 years.


I will work with you to increase awareness of what is going on for you and others. Awareness of what happens within and among is the first step to find solutions.


I combined best practice methods and models and created the Pillars of Team Success Framework. This is a map as I guide you through experiments to determine what structures, policies, and metrics work for you and your organization.


I invite you to click the button below to schedule an evaluation to learn more.

Since every situation is unique, I start with questions meant to reveal new perspectives about your particular circumstances.


You bring the knowledge and experience of your system. I'll bring years of direct management experience, training in humanistic psychology, brain science research, mindfulness, and an active ear.


Together, we co-create a powerful space of reflection and insight to reveal potential solutions and new paths forward.


Adam, CTO & Co-Founder

I am a better leader now. I was confused and frustrated. Josh gave me space to surface and confront the self-defeating behaviors I didn't know were there. His gentle yet structured approach allows me to make habitual leadership improvements. My team has noticed.


Charlie, Founder & CTO

Working with Josh, I gained skills to help me through new and unique managerial challenges - first as a new manager, then as Founder & CTO of my own VC-funded company.


Logan, Principal Engineer

Josh is like my engineering therapist. Working through technical and organizational problems, I am better able to discover new perspectives and use them to define myself as a leader within my organization.

Coaching Evaluation

Want to learn more?

Book a 30 minute free evaluation


I wrote my first code as a curious kid on an Apple II Plus in the early 80's. In 1994, I started my career as an engineer. Curiosity about how people work steered me into engineering management over 15 years ago. I have been a leadership coach for the past five years. I have a bachelors in Physics, a Masters in Organizational Leadership, and over 20 years of study in humanistic psychology, based primarily on the work of Virginia Satir, a pioneer in human systems thinking. I have attended and facilitated over 400 days of personal growth, career development, and leadership trainings around the world. In my career I have held multiple leadership roles in technology startups. I am an Agile Leadership Journey Guide and have trained extensively with Crafted Leadership. I am excited to share the tools of discovery that I have used to help others, and myself.

It's better to talk to someone who gets the engineering mindset.