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leadership
Coaching

for Engineers

Lead the team you have
Build the team you want

"My team significantly boosted productivity by adopting an AI strategy I developed with Josh. We enabled engineers to integrate AI into their workflows, addressed performance gaps directly, and partnered with Product and Customer Success to extend AI across the entire development lifecycle." 

- Paul, Director of Engineering

The path to leadership is not what you think

Engineering is not what it used to be. The ground is shifting under our feet, and the pace of change will never be this slow again.

More than ever, your team needs to perform better.

For improvements to work, an internal shift must match every external change you make. In other words:

if (internal_change) {  

      return external_results;  

} else {  

      return status_quo;  

}  

To successfully create change for your team, you must understand how to influence the team's behavior and change yourself simultaneously. This is no easy task.

You're going slow

Delivering poor quality

Not meeting requirements

Working in

strained relationships

You - The Internal Domain of Change

To change yourself, you have everything you need. You just need to get through the parts of you that block the way. The engineering mindset is very active and analytical. But it's not the problem. It's our over-identification with our mind that can block the way. 

 

 

Learn more

Team - The External Domain of Change

To influence team behavior, you need a framework. If you don’t know your framework, your unconscious has made one up, and you’re using it without conscious attention. I use People, Process, and Technology as pillars that can be leveraged by Structures, Policies, and Metrics.

 

 

 

Learn more​ 

7 Years

coaching experience

50+ Products

built, shipped, and maintained by clients

30 YEARS

as a technology professional, from engineer to VP

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Jamie, Founding Engineer

I wanted some tactical advice to help me succeed in a new leadership role. I ended up rethinking my relationship with myself and the world as a whole. This was life-changing, giving me new skills to leverage across all parts of my life - professional and personal.

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Charlie, Founder & CTO

Working with Josh, I gained skills to help me through new and unique managerial challenges - first as a new manager, then as Founder & CTO of my own VC-funded company.

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Adam, CTO & Co-Founder

I am a better leader now. I was confused and frustrated. Josh gave me space to surface and confront the self-defeating behaviors I didn't know were there. His gentle yet structured approach allowed me to make habitual leadership improvements. My team noticed.

Coaching Evaluation

Want to learn more?

Book a 30 minute free evaluation

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I wrote my first code as a curious kid on an Apple II Plus in the early 80s. In 1994, I started my career as an engineer. Curiosity about how people work steered me into engineering management over 20 years ago. I have held multiple leadership roles in technology startups (see my career experience here). I have a bachelor's in Physics, a master's in Organizational Leadership, and over 20 years of study in humanistic psychology. My multi-dimensional coaching combines business and technical acumen, organizational development, and understanding of the human psyche. In 7 years of coaching leaders, I have supported clients in building and growing over 50 software products. I am a certified Agile Leadership Journey Guide and studied Crafted Leadership.

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© 2025 Joshua Forman

tech leadership coach

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